The makers of the “Big Red Can” are all about PINK! For starters, on Wednesday, October 10th, hair care manufacturer Sexy Hair recruited more than 875 salons across the U.S. to participate in a haircut marathon in support of breast cancer awareness.
Participating salons offered haircuts in favor of a $10 contribution to benefit the nonprofit organization Look Good Feel Better (LGFB), which is dedicated to improving the self-image of cancer patients. LGFB helps more than 50,000 women a year, who are battling with cancer, cope with the devastating appearance-related side effects of treatment.
This is the third year Sexy Hair partners with Look Good Feel Better, but the first time it rallies salons nationwide to “pay it forward” for a beautiful cause. But this was just the umpteenth event organized by Sexy Hair.
Back in August, more than 100 Sexy Hair employees gathered at Santa Monica Beach to raise money for Look Good Feel Better. At the end of the hour and a half long event, approximately $5,000 was raised for the nonprofit organization. Sexy Hair’s philanthropic commitment is a year-round effort.
To many, a hairspray can’s only purpose is to be functional, but Sexy Hair’s number one selling hairspray is also a catalyst for spreading awareness and raising funds for a good cause. Last year, Sexy Hair challenged graphic designers across the USA, offering the opportunity for one lucky person to see his or her design concept grace the company’s special edition “Pink” cans. The special edition cans became available in August.
After receiving dozens of entries, Cherie Porter of Colorado was announced the winner of the Sexy Hair Caring is Sexy: Design Contest. Her winning zipper design was inspired by the shirt her mother wears every year in a local breast cancer awareness walk. Five percent of net proceeds (up to $40,000) from sales of the special edition cans will benefit Look Good Feel Better (LGFB).