Sexy Hair‘s one and only Artistic Creative Director Rafe Hardy flew to New York City with a dream team of stylists during Fashion Week to partner with multi-talented fashion designer and television personality Indashio
For his Spring/Summer 2013 runway show titled “American Dream”, which Idashio conceived as a tribute to the upcoming presidential election, the patriotic looks obviously focused on a red, white and blue palette.
Inspired by this avant-garde runway look, the Sexy Hair team took its cue from the texturized looks now trending and relied on the company’s newly developed product “Fun Sexy Hair” to attain them. Available as of March 2013, this new product will come in three bold colors that can be temporary airbrushed into the hair to add a fun, flirty edge to any style and then can be easily washed out with shampoo.
Who made the team? Sexy hair began by asking its education team members to submit entries based on the collection theme for an internal competition. Then Idashio, together with members of the Sexy Hair team, selected the winners, who created six of the winning looks on the models.
“What I loved about this internal contest is that it gave our artists an opportunity to showcase their talents in avant-garde styling and opened our eyes to the creative and unique abilities of some of our new and younger education team members,” said Hardy.