FHI Heat backstage at the MTV VMA

FHI Heat will participate in the ONLY Official Celebrity Retreat at the MTV Video Music Awards backstage at the Staples Center.

FHI Heat, the world-renowned professional hair care company and prestigious award winning brand, offers the most technologically advanced hair tools and hair care products in the beauty industry. And now they are turning up the heat by announcing their collaboration with the MTV VMA Radio Forum at the 2012 Video Music Awards.
This highly anticipated event is produced annually by MTV to honor the hottest musical acts and showcase some of the most exciting musical performances of the year. Some of the stars booked last year included Katy Perry, Beyonce, Britney Spears, Adele, Foo Fighters, and others.
FHI Heat is honored to be a part of such an iconic event and present with backstage talents, hair fashion icons and performers like Demi Lovato, performing her hit “Give Your Heart a Break” – to be followed by stars like 2012 Teen Choice Award winner Taylor Swift, One Direction, Alicia Keys, Frank Ocean and Rihanna.