9 December 2021

James Morrison joins L’Oréal Professionnel

James Morrison opens Morrison Atelier as a L’Oréal Professionnel Artist after six years of private hairdressing and business coaching.

James Morrison is especially known for having brought a UK salon brand to North American and co-founding a product line, as well as captivating stylists worldwide as a platform artist. Now, after six years on focusing on his own craft and coaching others on how succeed in business, James Morrison and L’Oreal Professionnel have joined forces at Morrison Atelier, with Morrison as member of the L’Oréal Professionnel Artistic Team.
“I have had a working relationship with L’Oréal Professionnel for over 30 years, “says Morrison. “It was just natural to begin a partnership with them. I believe in education and wanted to work with a company that did too. I think L’Oréal Professionnel has an amazing arsenal of talent and I am honored to be among so many great hairdressing educators.”
“We at L’Oréal Professionnel believe in the celebration of the hairdresser in their craft and as artists we want to share with others to continue in elevating the industry together,” says Suzanne Sturm, Vice-President, L’Oréal Professionnel Education. “As such, the newly formed partnership with James Morrison as an Artist and with Morrison Atelier is a natural match. James is a true master of his craft. He believes in the simplicity and luxury of our brand and our products; He believes that education is the foundation of success and that sharing and offering an open door enables all hairdressers to come together to learn, interact and to be inspired. And this is exactly the core of our belief and our ongoing mission here at L’Oréal Professionnel.”
See related articles at:http://www.esteticamagazine.com/design/item/664-morrison-atelier and http://www.esteticamagazine.com/education/item/663-creativity-courses-james-morrison

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