Cosmoprof North America is set to take place July 22 – 24, 2012 at the Mandalay Bay Convention Center in Las Vegas, Nevada, and is announcing an agenda chocker-block full of innovations, high-profile speakers, and new exhibit spaces.
Just for starters, this year, Cosmoprof North America (CPNA) introduces SPOTLIGHTS, an exclusive initiative within the Discover Beauty program that will feature small artisan labels that are a ideal for high-end retail stores, boutiques, salons and spas from more than 100 countries who come to scout CPNA for new ideas.
The 2012 SPOTLIGHTS inaugural line-up includes brands from eight countries: Acquarella (acquarellapolish.com), DoshaCare (doshacare.com), eyeslices® (eyeslicesusa.com), greenland (greenland.nl), C C by la Couleur Couture (laccbeauty.com), LaVie Organique (lavie-organique.com), Lily.B Skincare (lilybskincare.com), Line N Grow by Lashious (lashiousbeauty.com), LVX (shoplvx.com), Mama Mio (mamamio.com), NIA24®(NIA24.com), PeaceKeeper Cause-Metics (iamapeacekeeper.com), Pure Earth Minerals (pureearthminerals.com), Royal Apothic (royalapothic.com), RSD Group Champs Elysees Paris (www.renovsmile.com), Sans New Generation Ceuticals (sansceuticals.com), Senteurs d’Orient (odyssey-collection.com), Shea Terra Organics (sheaterraorganics.com), Trinitae (odyssey-imports.com), and Triumph & Disaster Ltd. (triumphanddisaster.com).
And as small brand name, high-end products may be just one of the many trends to emerge from Cosmoprof North America, show organizers intend to bring in trend-spotting experts from four large and unique beauty websites – BellaSugar.com, DailyMakeover.com, TotalBeauty.com and YouBeauty.com / BeautySage.com.
These four online beauty sites of this year’s dedicated Beaut-E Zone have a combined reach of 30+ million consumers and their top editors will be covering the show live each day, meeting with exhibitors to see new trends and products and reporting on them as part of their “Daily Best in Beauty” posts, which will be published on their respective websites and on Facebook.com/cosmoprofnorthamerica.
These editors include: Jaime Richards, Acting Editor of BellaSugar.com; Megan Segura, Associate Editor of DailyMakeover.com; Meghan Rabbitt, Executive Editor of TotalBeauty.com ; and Jennifer Appenrodt, Beauty Editor YouBeauty.com /BeautySage.com .