22 May 2024

Mario Argenti joins Global Keratin

Keratin Complex, global leader in the keratin smoothing treatments, announced that long-time beauty industry expert, Mario Argenti has joined Keratin Labs, a new division of Keratin Complex, as President. 

In this new role, Argenti will be guiding the Keratin Lab’s strategic direction and expansion into further professional salon categories.

“I am delighted to join the Keratin Complex team and look forward to contributing to the ongoing success and future growth of the company. The company’s innovative product portfolio, as well as the entrepreneurial spirit, strong internal and external organization and dedication to the professional salon market greatly impresses me,” commented Argenti.

Mario Argenti is a well-known figure, having worked in key positions in the professional and consumer beauty industry for more than thirty years, including President/CEO of KPSS, Inc., Managing Director of Estee Lauder Companies, and Chairman of the Board and Chief Executive Officer for Wella Corporation, USA. Argenti has also served as President of the Cosmetic, Toiletry and Fragrance Association (CTFA) in Australia, and has served on the Board of Directors of CTFA in the United States.  

 “On behalf of Keratin Complex, I welcome Mario to the team.  His demonstrated strategic leadership qualities, proven results and his strong understanding of the professional products industry will significantly contribute to the continued growth and success of our business,” stated Melvyn Howard, CEO, Keratin Complex. 

For more information, please visit www.keratincomplex.com.



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