22 June 2021

Everyone at the P&G Salon at the London Olympics

Procter & Gamble, Worldwide Partner of the Olympic games, to open a pop-up salon during the Olympics at the Wella Studio.

Olympics fever is running high. And among those feeding the fever are Wella Professionals and Sassoon Professional salon partners. In fact, the best from among these have been selected as members of the team of stylists and colorists at the pop-up P&G Salon installed in the Wella Studio in Mortimer Street, in the heart of downtown London.

The service offered by Procter&Gamble, Worldwide Partner of the Olympic Games, includes hair, beauty, and grooming treatments for athletes and their families, as well as for press correspondents present at the event. The P&G salon will be open from 25 July to 11 August, while it is estimated that there will be about 25,000 services provided.

In particular, the athletes – and above all their mothers – will be able to benefit free of charge from Wella Professionals, Sassoon Professional, Sebastian, and Nioxin treatments, as well as enjoy personalised consultations thanks to Olay for skin, MaxFactor and Cover Girl for make-up, and Gillette for beards.

Special attention will be paid to the mother of participating athletes, considered by P&G to be the true “heroines” to be honored. Thanks to them, these athletes achieved excellence and are present here today. This is the concept behind the “Thank you Mum” campaign launched by P&G in 2011, and the concept continued to drive the spirit of the initiative of the temporary salon during the Olympics.
See you in London!

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