Color is on the forefront and obviously TIGI is right on top of things with their new copyrightolour, offering Creative Intelligence, which sounds great because it truly is.
That means perfectly measured pigments to ensure consistent level and tone, specialized shade enhancers to improve color adhesion, shine, and coverage, plus PPD-free dye blends, to deliver unlimited intermixability. More than intelligent! Really smart! As it allows professionals to create customized colors to be used alone, mixed & matched, or layered with 100% predictable results!|Plus, there are fewer skus to stock and more colours to offer, a real advantage for salons today.