13 June 2021

Pureology transformed

Pureology has just undergone a dramatic transformation in perfect alignment with the launching of the new Redken Chromatics Prismatic Permanent Color.

“Pureology’s new Zero Waste Shampoo and HairCondition Packaging allows consumers and stylists to use every last drop of product and the new ergonomic design featuring inverted condition bottles ensures ease-of-use,” states Shae Kalyani, Vice President of US Marketing for Pureology.  “Throughout the packaging renovation, our formulas have not changed – we offer the same luxurious, concentrated formulas color-coded systems for each regimen.”

The  new 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

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