As of January 2012, Matrix will become the official haircolor brand of Regis Salons and corporate Cost Cutters salons. “For the Matrix family, 2012 will be the year to ‘Celebrate Your Color’,” comments Vice President and General Manager Colin Walsh.
“We are very excited about our partnership with Regis’ stylists, and building a more colorful world for their clients.” Based on the success that Regis-owned SmartStyle salons have experienced working with Matrix Socolor and Color Sync, it will be rolled out to the Regis Salon Division and corporate Cost Cutters salons beginning in January 2012.
Along with the training, Matrix will support stylists and clients. Also, Matrix has committed to greater support of The Hair Book, a customized publication designed for Regis Salon customers.