24 June 2024

Goldwell new demi-permanent color

Our main goal is always healthy hair, which is always beautiful in its own right. With Colorance Goldwell offers demi-permanent color that both protects hair and even improves its structure up to 35%**.

The sheen of healthy hair is mostly due to a perfect balance of lipids, which can be stripped from hair when subjected to harsh chemicals, mechanical processes, and even environmental factors. But Colorance is formulated with Goldwell’s IntraLipid* technology to replenish hair to the core, keeping it healthy and gorgeous. And the new Colorance range is particularly user-friendly as it is divided into three distinct and visually differentiated segments:

Colorance – with 64 attractive shades and a simple application concept, including a special lotion and a new, easy-to-handle applicator bottle.

Colorance Color Plus – for improved grey coverage of up to 75% and natural highlights on over-highlighted hair (low-lights). This creamy lotion is perfect for application with brush and bowl.

Colorance Express Toning – with a range of six shades that penetrate hair quickly to deliver gentle blonde refinement in just 5 minutes at the shampoo bowl.

As always, Goldwell have their partners at heart, with new service offerings that allow salons to boost their bottom line by meeting each and every client’s specific needs. Not to mention the fact that Goldwell’s products come complete with targeted training materials and marketing aids. Appealing service brochures and an illustrative video encourage salon clients to try the Colorance service and enhance the salon’s image, while a new, logically structured and client-oriented color card makes the consultation an enjoyable experience.

*KAO-US – Patent 7528171 **Compared to leading professional hair cosmetics products manufacturers


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