18 May 2024

Colorproof™ launch for color care

With so much being invested in haircolor, clients are also looking for long term maintenance to protect their investment. Now Jim Markham, a pioneer in the world of luxury color care, has launched ColorProof Evolved Color Care in February 2012, with innovative formulas based on cutting-edge ingredient technology, raising the benchmark in color care.

Jim Markham’s name is already a guarantee in the Professional Beauty Industry, and now ColorProof delivers a complete range of benefits that color-treated hair needs, with each product offering UVA/UVB protection and antioxidants. ColorProof shampoos are sulfate and surfactant free, for gentle cleansing, rich lather, and easy rinsing. Nano emulsion technology allows active ingredients to deeply penetrate hair for unbelievable shine and thermal and color protection, while a Protein Power Complex strengthens and repairs.

Right on trend with environmental issues, all ColorProof products also contain certified organic botanical infusions of rosemary, geranium, sage, shiitake mushroom and patchouli oil for improved conditioning and luxurious aromatherapy fragrances. And obviously, today what is not there are no parabens, keratin, phthalates, and PABA or other carcinogens. Combine this with environmentally friendly formulas and packaging and support for City of Hope, Hole in the Wall Gang and other worthy causes, and the total is overall incredible performance.


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