18 May 2024

Procter & Gamble Salon Professional @ ISSE

Read aloud, this sounds like some kind of secret Morse code, but for those in the know, it is never a secret that P&G Salon Professional are always on the cutting-edge of innovations. And this year when they appeared at ISSE Long Beach, a whole new approach was taken to their exhibition space.

Following the success of the Salon Celebration at the Tunnel in NYC, PGSP decided to present individual stands for each brand with a view to being better prepared to meet the specific needs of hairdressers worldwide.

But it wasn’t all product presentation and training, there were also inspirational and entertaining presentations by the Wella Charm, Sebastian, Clairol, and Nioxin Artistic Teams. Wella Color Charm stylists Paul Vega, Ingrinette Pope, Caroline Kim, Kenny Collins, and Melissa Vega presented the“Rediscover Color Charm liquid shades with Liquifuse technology”, focusing on the new technological and creative potential of this innovative product, whileSebastian Professional’s Chris Rosario and Oliver Shortall worked magic during their”Cosmic Infinities Next Up Collection & Infinite Possibilities Editorial Styling“ show.

Recently the PGSP family has been joined by Nioxin, and up and coming brand for this multinational, so Jason Schwind & Megan Hislop organized a seminar on how to“Offer your clients a proactive approach for thinning hair with Long Term & Short Term solutions: Diamax Innovation with Color & Styling techniques”.

The fifth and final brand name, Clairol, also featured product demonstrations and presentations in the Clairol booth.

Three days packed with fun, inspiration, and educational for hair care and beauty professionals, all thanks to P&G Salon Professional!


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