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Stylists are artists – they create beauty and turn dreams into reality every day. That’s why Paul Mitchell is celebrating Holiday 2014 with The Art of Style, a collection that honors the creativity at the heart of hairstyling.

Unite Global Session, the bi-annual celebration of unique creative artistry, was a unique fusion of inspiration, creativity, fashion, latest techniques & education, attracting 1,000 hairstylists members of the Unite Family from around the world!

Estetica USA was thrilled to join the Aveda Family in Cincinatti for the Aveda Mid-America Show 2014, and we’re excited to share with you all of the highlights!

Watch this video to discover the new amazing tool by FHI Heat: the revolutionary Stylus Thermal Styling Brush!

Check out this video to get a glimpse of what it was like behind the scenes at New York Fashion Week with Schwarzkopf Professional USA!

Getting to go behind the scenes at New York Fashion Week, is more than just a dream for stylists and make up artists. The teamwork and efforts from hairdressers, nail technicians, and make up artists create the magic that is seen on the runways and echoed to the rest of the world!

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