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Most blonde clients coming in the salon want to go brighter and blonder especially for summer. Join Joico's celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique.

Don't miss this fascinating hair transformation by the amazing Guy Tang – with his uninhibited personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties, all wishing to color like him!

Start to finish... a full, outstanding haircutting tutorial! Watch as the one and only Matt Beck at Free Salon Education as he brings you this awesome video!

Don't miss this fascinating hair transformation by the amazing Guy Tang – with his uninhibited personality and, most importantly, education for his audience, Guy has singlehandedly amassed a following of #Hairbesties, all wishing to color like him!

Watch Superstar colorist, Zoe Carpenter take a client's grown-out, two-tone blonde hair to a whole, new dimension with the Caramel Contour Technique using LumiShine Dimensional Deposit Crèmes by Joico. This deep interplay of light and shadow turns luscious before your eyes!

Start to finish... a full, outstanding haircutting tutorial! Watch as the one and only Matt Beck at Free Salon Education as he brings you this awesome video!

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