Today, thanks to the astonishing new shades of Aveda Full Spectrum Vibrants™, your clients can truly be themselves more than ever before.

Aveda expands their Full Spectrum™ hair color with long-awaited bold, semi-permanent hues that also leave hair conditioned and radiant.

Gender is a not simply male or female. It’s not black and white, but a multi-colored spectrum of beauty and diversity. You can’t tell a person’s religion simply by looking, and neither can you tell a person’s gender that way. We are all free to choose where on the spectrum we will live our lives. Not by birth, but by choice.

The Estetica USA FALL Issue is like a horn of plenty – this season’s harvest of all the inspirational and professional news and imagery you crave to keep your career in hairdressing moving forward.

Aveda Senior VP, Global Creative Artistry Antoinette Beenders created the hair look for the Naeem Khan SS20 runway show: a sleek and “superhuman” updo featuring a dimensional fishtail braid that was inspired by the architecture of the beautiful Zaha Hadid building where the show was held.

Bob Recine created the hair look for the Ulla Johnson SS20 runway show: simple and youthful rope braids that show off a sense craftsmanship that is loved by the designer. Learn HOW TO!

A series of cuts that cannot be built in the traditional way. They are first deconstructed, then reconstructed, to give a very ‘millenium’ effect remixed by new ways of preparing the texture and reversing the deconstructed-built order rather than constructed-deconstructed.

Celebrity stylist Christine Symonds used exclusively Aveda products to get presenter Kaley Cuoco’s Cali-cool hair look at the Golden Globes. Christine used Aveda’s new Speed of Light Blow Dry Accelerator Spray to get the sleek blowout that formed the base for Kaley’s effortless, touchable hair.

Cheerful, bright and perfect for that gal with a BIG personality! A collection that enhances the skin tone, with dashing on-trend colour and strong make-up moods.

During Breast Cancer Awareness Month, Aveda will donate $5 from the purchase price of each Limited Edition Breast Cancer Campaign Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma (SRP $26.50) to The Breast Cancer Research Foundation® (BCRF).