Aveda's Mid-America Show was a supernova of talent and Estetica joined the beautiful celebration, where the Aveda Global Artistic Team & Aveda Guest Artists got a chance to teach & create collections aimed to inspire the new year.

Did you make it to Aveda Congress 2015? Minneapolis was the global capital of sustainable beauty where more than 3,500 professionals from around the world attended the 17th edition of the wondrous Aveda Congress.

More than 3,500 professionals from around the world have transformed Minneapolis into the world capital of sustainaible beauty during the 17th edition of Aveda Congress.

Learn Aveda is an innovative cut and style curriculum designed to inspire intention and emphasize wellness while accelerating technical skill development.

Last weekend Aveda hosted its biennial signature event, Master Jam, at London's ExCel. With Salon International taking place there too, it positioned Master Jam at the very heart of British hairdressing.

"Every collection has a story, but this one in particular emerged image by image into what feels like a picture book to me," says Antoinette Beenders, Aveda Global Creative Director.

Estetica was thrilled to join the Aveda Family this past Sunday in Cincinatti for the Aveda Mid-America Show, and we’re excited to share with you all of the highlights!

Join Aveda and the Global Artistic Team at te largest professional beauty event on the west coast and discover the brand new Culture Clash collection!

The land of the rising sun has always held a seductive power over westerners with the sensuality of silk, exotic flowers, and demure and graceful geishas!