The innovators at PRAVANA have done it again! Power your creative process with the all-new Balayage Palette! This palette contains NEW Temperature Controlled Ink Technology, proven to gently accelerate lightening power!

Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.

Pravana’s all new Color Protect Cleanse & Condition can keep hair color brighter longer – for up to 60 washes! Perfect for those who shampoo their hair frequently.

In July Pravana is launching three stylers to help stylists create all the looks their clients are craving!

When it comes to hair, it’s personal. The way you style behind the chair is your signature, and PRAVANA is here to empower you to create the looks you envision.

Blonding: the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever...

It’s official – PRAVANA’s all-new online education is READY TO GO! Stylists are invited to immerse themselves in PRAVANA’s free, on-demand education Created by Stylists for Stylists™.

Here's a fascinating, fun and artistic way to color the hair created by the queen of rainbow hair, Taylor Rae!

With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!

Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.