It’s official – PRAVANA’s all-new online education is READY TO GO! Stylists are invited to immerse themselves in PRAVANA’s free, on-demand education Created by Stylists for Stylists™.

Here's a fascinating, fun and artistic way to color the hair created by the queen of rainbow hair, Taylor Rae!

With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!

Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.

Marcie Owsinski has joined the PRAVANA team as the new Education Manager. Effective immediately, Marcie will be responsible for managing all PRAVANA’s educational activities and providing an expert level of technical support for the brand's distributor partners, educators and customer experience team.

With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

Henkel announced that Michelle Chandler will succeed President and Founder Steve Goddard as the new General Manager of Pravana.

Henkel has successfully closed the acquisition of Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico. The agreement to acquire Nattura Laboratorios and associated companies in the USA, Colombia and Spain was signed on March 8, 2017.

Bronde has proven itself to be one of those trends that’s here to stay. As colorist Daniel Mora of the Jon Michael Salon proves with this gorgeous look using multi-dimensional tones of both blonde and brunette, bronde is the perfect look for any time of year, especially the summer to fall transition.

Pravana, a global salon professional hair care brand hailed as one of the fastest growing color companies in the nation, is supporting the next generation of beauty and wellness professionals through a summer beauty promotion benefitting the Beauty Changes Lives Foundation.