Marcie Owsinski has joined the PRAVANA team as the new Education Manager. Effective immediately, Marcie will be responsible for managing all PRAVANA’s educational activities and providing an expert level of technical support for the brand's distributor partners, educators and customer experience team.

With a 360 view of Los Angeles, Henkel Academy of Hair is already on top on the beauty world at their new headquarters in thriving Culver City, CA.

Henkel announced that Michelle Chandler will succeed President and Founder Steve Goddard as the new General Manager of Pravana.

Henkel has successfully closed the acquisition of Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico. The agreement to acquire Nattura Laboratorios and associated companies in the USA, Colombia and Spain was signed on March 8, 2017.

Bronde has proven itself to be one of those trends that’s here to stay. As colorist Daniel Mora of the Jon Michael Salon proves with this gorgeous look using multi-dimensional tones of both blonde and brunette, bronde is the perfect look for any time of year, especially the summer to fall transition.

Pravana, a global salon professional hair care brand hailed as one of the fastest growing color companies in the nation, is supporting the next generation of beauty and wellness professionals through a summer beauty promotion benefitting the Beauty Changes Lives Foundation.

Pravana's SHOW US YOUR VIVIDS contest invites stylists to truly explore their creativity and exercise their talent! Entry submissions are now open and will close June 30 at 11:50pm PST!

If lightening and color are the most popular salon services, then what would be one of the top complaints from clients? One hint: OUCH! Unfortunately, scalp pain associated with color services is something commonly heard from clients, especially from those who suffer from dry scalp or sensitive skin.

With the recent release of the record-breaking "Beauty and the Beast" live action movie, clients of all ages are looking to replicate Belle’s iconic up-do from the majestic ballroom scene. Learn HOW TO recreate it!

Henkel signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, Pravana (USA) and other associated companies in Colombia and Spain.