New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style.

Meet the new Joico DuoLight Copper: the next in Joico’s line of one-step tonal crème lighteners for effortless freehand techniques, now in COPPER.

Imagine cleansing and conditioning hair in a single shot. Cleansing conditioners or “co-washes” as they are also known, do just that and are a great option to supplement your regular hair-washing regimen.

Hairstylists across the U.S. voted and it’s now official: Joico LumiShine™ Color is professionals’ favorite new haircolor line!

After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue!

It’s a curl’s best friend! From the healthy hair company that’s bringing the joy back to hair, comes new JOICO CURL to get rid of those curly girl woes and instead gives you that spring in your curl to add that spring in your step!

It’s her undeniably contagious smile that keeps actress Gina Rodriguez atop of everyone’s “choice” list no matter what event she’s at.

Jenna Dewan-Tatum and Olivia Wilde, were certainly among the brightest stars last night at the Golden Globes thanks to Joico Celebrity Colorist and Spokesperson Denis de Souza and LumiShine™ twice-the-shine hair-color!

Joico’s Celebrity Hairstylist Paul Norton proved he could match the 'Pitch Perfect' 1 & 2 star’s talents with his own, behind the chair!

A celebrity moment took place at the People’s Choice Awards when Claire Danes walked out on the red carpet. She shined bright in a sparkling, silver-metallic backless Burberry dress, while celebrity hairstylist Peter Butler gave her absolutely nothing to “deign” showing off her new modern bob.