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InstaTint by Joico Colored Festival Hair at Coachella
Saturday, 23 April 2016 03:13New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style.
One-Step Ombré and Balayage 2.0: Introducing New Joico DuoLight Copper!
Tuesday, 05 April 2016 20:28Meet the new Joico DuoLight Copper: the next in Joico’s line of one-step tonal crème lighteners for effortless freehand techniques, now in COPPER.
Introducing the New Joico Co+Wash Three Revolutionary Co-Washes
Tuesday, 29 March 2016 13:52Imagine cleansing and conditioning hair in a single shot. Cleansing conditioners or “co-washes” as they are also known, do just that and are a great option to supplement your regular hair-washing regimen.
The People have Spoken... Joico LumiShine Color Wins Favorite New Haircolor Line!
Tuesday, 15 March 2016 23:39Hairstylists across the U.S. voted and it’s now official: Joico LumiShine™ Color is professionals’ favorite new haircolor line!
Ride the Mermaid Wave with NEW Joico Color Intensity Mermaid Blue, Fiery Coral & Black Pearl
Tuesday, 23 February 2016 16:42After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue!
What a Curl Wants! Repairing, Replenishing, Perfecting Curls with Joico Curl
Saturday, 06 February 2016 21:58It’s a curl’s best friend! From the healthy hair company that’s bringing the joy back to hair, comes new JOICO CURL to get rid of those curly girl woes and instead gives you that spring in your curl to add that spring in your step!
Get the Look! Gina Rodriguez Loosely Braided Updo by Joico's Paul Norton
Wednesday, 20 January 2016 22:18It’s her undeniably contagious smile that keeps actress Gina Rodriguez atop of everyone’s “choice” list no matter what event she’s at.
Get the Formulas! Jenna Dewan-Tatum and Olivia Wilde Golden Globes' Haircolor with Joico
Monday, 11 January 2016 22:15Jenna Dewan-Tatum and Olivia Wilde, were certainly among the brightest stars last night at the Golden Globes thanks to Joico Celebrity Colorist and Spokesperson Denis de Souza and LumiShine™ twice-the-shine hair-color!
Get the Look! Kether Donohue's Voluptuous Waves by Joico's Paul Norton
Friday, 08 January 2016 16:40Joico’s Celebrity Hairstylist Paul Norton proved he could match the 'Pitch Perfect' 1 & 2 star’s talents with his own, behind the chair!
Get the Look! Claire Danes' Sleek Bob Style by Peter Butler using Joico
Thursday, 07 January 2016 18:11A celebrity moment took place at the People’s Choice Awards when Claire Danes walked out on the red carpet. She shined bright in a sparkling, silver-metallic backless Burberry dress, while celebrity hairstylist Peter Butler gave her absolutely nothing to “deign” showing off her new modern bob.