The hairstylist is the never-ending student, in fact, most creative careers are. That’s why, in fields that are as artistic as hair coloring, guidance and education are gifts that satiate a curiosity to try new things and learn how to paint new trends for your most fashion-forward clients.

As of January 2017, the ever-talented Vivienne Mackinder is joining JOICO, in what is a truly JOI-ful decision by both to partner. Joico, in announcing Mackinder as their Guest Artistic Director, has truly tapped a powerhouse of skill and expertise with a flair for real artistry.

Going and staying blonde can brighten your life but it can be tough – on your hair! That’s why Joico, the healthy hair company, invites you to LIVE THE BLONDE LIFE with its new line just for all these “blondes-by-choice!”

Denis took this belle of the ball (don't even get us started on her exquisite brocade rose gown) to a luscious brown, giving her brunette up-do just the right amount of burnished luster and dimension. With a final gloss to refresh color and add intense shine, Lily was ready to rock the red carpet. And she did.

"Who are you wearing?" took a backseat to “Who did your hair?” at the 74th Annual Golden Globe Awards, as Hollywood's hottest like Gina Rodriguez & Jamie Chung were coiffed by Joico Celebrity Stylist Paul Norton. Want the scoop? Learn HOW TO!

“Travel broadens the mind,” so the proverb says. Indeed, when you travel to a new place and meet new people, you learn, you grow, you change. Professionals thrive on change – experimenting, learning, growing, and soaring to new professional heights.

What happens when reflective metals meet Color Intensity? Instant attraction! And these shades will pierce right through your artist’s color-loving heart.

Balayage looks are still all the rage but traditional lighteners can leave you more enraged as this open-air painting technique can get messy. Now creating those natural-looking blends of highlights for that ultimate look of sun-kissed perfection are easier than ever with NEW Joico FreePlay Clay Lightener.

Soon enough spring will have sprung, flowers will have bloomed, colors will abound at every turn, and you might be clambering to get tickets to that fab festival that you know sells out weeks in advance, and for which people plan their looks months ahead.

JOICO Senior Vice President and General Manager, Sara Jones, just announced several new hires and promotions.