What happens when reflective metals meet Color Intensity? Instant attraction! And these shades will pierce right through your artist’s color-loving heart.

Balayage looks are still all the rage but traditional lighteners can leave you more enraged as this open-air painting technique can get messy. Now creating those natural-looking blends of highlights for that ultimate look of sun-kissed perfection are easier than ever with NEW Joico FreePlay Clay Lightener.

Soon enough spring will have sprung, flowers will have bloomed, colors will abound at every turn, and you might be clambering to get tickets to that fab festival that you know sells out weeks in advance, and for which people plan their looks months ahead.

JOICO Senior Vice President and General Manager, Sara Jones, just announced several new hires and promotions.

The people have spoken – fashion colors are not just a fashion statement, they are a movement! A fun movement showcasing a festival of color expression like we’ve never seen.

On September 8th opening day for arguably the most famous week in fashion – certainly in New York city and the entirety of the U.S., New York Fashion Week – designer Malan Breton showcased his Spring/Summer 2017 women’s and men’s collection at the Hammerstein Ballroom at Manhattan Center.

Smoke and ash are usually signs of trouble, but in this case, it’s exactly what you need to stay cool! Keep brunettes and blondes lustrous and cool with NEW Joico LumiShine Color “BLUE ASH” shade series!

The radiant AnnaLynne McCord showed up to host the together1heart Charity Launch Party at the Sofitel Los Angeles with hair styled by none other than Joico Celebrity Hairstylist and Spokesperson, Paul Norton.

What's the secret to model-beautiful hair? How can your color-treated hair look like those ads you see? Joico's got the key to unlock the secret, and it's time to pick that lock! Introducing new K-PAK® Color Therapy™ Luster Lock™!

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.