Joico, invited top bloggers to hear all about Joico’s new look, new products and new breakthrough in hair care.

Some of our favorite top stylists talk about their inspiration and observations on the looks they created or saw at the 2013 Golden Globe Awards.

Kelly Milton, Melessia Wade-Smith, Jacqueline Ream and Christina Stein join the Exclusive Division of Zotos International in support of the JOICO, ISO and Minardi Luxury Color Care brands

Joico/ISO Beauty for Hope Initiative continues to fight the good fight with year-round efforts to increase awareness and raise funds.

Joico celebrity colorist George Papanikolas creates a brand new multi-chocolate hue for the star

Yearning for Hollywood fame and glamour? Not afraid to sweat it out?  Joico International Artistic Director Damien Carney challenges you to enter the Drab to Fab Head to Head video challenge!

Those familiar with Joico’s Damien Carney and his work were not surprised when the 2012 Mirror Awards, produced by Canadian Hairdresser Magazine pronounced him “International Stylist of the Year”.