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Color Pow is the latest personal collection by Janell Geason, Aveda Global Artistic Director, Makeup. “The looks were inspired by 1970s psychedelic funk bands, as well as the model’s own playful personality. We wanted to create something strong, colorful and fun!” says Janell.
Aveda Mid-America Show 2016: Catch the Best 20 Looks of the Weekend!
Wednesday, 05 October 2016 22:53Aveda's Mid-America Show was a supernova of talent and Estetica joined the beautiful celebration, where the Aveda Global Artistic Team & Aveda Guest Artists got a chance to teach & create collections aimed to inspire the new year.
Showstoppers! 20 Looks you Can’t Miss from Aveda Congress 2015
Thursday, 05 November 2015 21:23Did you make it to Aveda Congress 2015? Minneapolis was the global capital of sustainable beauty where more than 3,500 professionals from around the world attended the 17th edition of the wondrous Aveda Congress.
Aveda Congress 2015: Spirit – Connecting Beauty, Fashion and the Environment
Monday, 02 November 2015 11:25More than 3,500 professionals from around the world have transformed Minneapolis into the world capital of sustainaible beauty during the 17th edition of Aveda Congress.
Pure Artistry! Aveda Wins & Wows at the 2015 NAHAs
Sunday, 26 July 2015 15:25Dustin Villa, Aveda Institute Tucson Student; Dallan Flint, Boeau Belle Salon Spa Professional; and Robert Grimes, Aveda Editorial Artist take home top honors – while Aveda Global Creative Director, Antoinette Beenders' awe-inspiring presentation steals the show!
Get the Look! Aveda's Janell Geason Makeup for Costello Tagliapetra at NYFW
Friday, 13 February 2015 17:55Aveda Global Artistic Director for Makeup, Janell Geason helped make magic with an earthy eye and a chic, delicately stained lip at Costello Tagliapietra Fall/Winter 2015.
Aveda Master Jam 2014: Top-Notch Creative Inspiration
Thursday, 16 October 2014 13:25Last weekend Aveda hosted its biennial signature event, Master Jam, at London's ExCel. With Salon International taking place there too, it positioned Master Jam at the very heart of British hairdressing.
"Every collection has a story, but this one in particular emerged image by image into what feels like a picture book to me," says Antoinette Beenders, Aveda Global Creative Director.
Aveda Mid-America Show 2014 – Celebrating the Craft!
Wednesday, 01 October 2014 16:00Estetica was thrilled to join the Aveda Family this past Sunday in Cincinatti for the Aveda Mid-America Show, and we’re excited to share with you all of the highlights!
NYFW Knot Your Ballerina Bun with Aveda & Frank Rizzieri for Novis SS2015
Monday, 08 September 2014 15:45Vivid color and graphic prints reigned supreme for the Spring/Summer 2015 Novis presentation by designer Jordana Warmflash. Aveda Guest Artist Frank Rizzieri created a sculptural knotted bun to coincide with the details and distinction of the collection.