Color Pow is the latest personal collection by Janell Geason, Aveda Global Artistic Director, Makeup. “The looks were inspired by 1970s psychedelic funk bands, as well as the model’s own playful personality. We wanted to create something strong, colorful and fun!” says Janell.

Aveda's Mid-America Show was a supernova of talent and Estetica joined the beautiful celebration, where the Aveda Global Artistic Team & Aveda Guest Artists got a chance to teach & create collections aimed to inspire the new year.

Did you make it to Aveda Congress 2015? Minneapolis was the global capital of sustainable beauty where more than 3,500 professionals from around the world attended the 17th edition of the wondrous Aveda Congress.

More than 3,500 professionals from around the world have transformed Minneapolis into the world capital of sustainaible beauty during the 17th edition of Aveda Congress.

Dustin Villa, Aveda Institute Tucson Student; Dallan Flint, Boeau Belle Salon Spa Professional; and Robert Grimes, Aveda Editorial Artist take home top honors – while Aveda Global Creative Director, Antoinette Beenders' awe-inspiring presentation steals the show!

Aveda Global Artistic Director for Makeup, Janell Geason helped make magic with an earthy eye and a chic, delicately stained lip at Costello Tagliapietra Fall/Winter 2015.

Last weekend Aveda hosted its biennial signature event, Master Jam, at London's ExCel. With Salon International taking place there too, it positioned Master Jam at the very heart of British hairdressing.

"Every collection has a story, but this one in particular emerged image by image into what feels like a picture book to me," says Antoinette Beenders, Aveda Global Creative Director.

Estetica was thrilled to join the Aveda Family this past Sunday in Cincinatti for the Aveda Mid-America Show, and we’re excited to share with you all of the highlights!

Vivid color and graphic prints reigned supreme for the Spring/Summer 2015 Novis presentation by designer Jordana Warmflash. Aveda Guest Artist Frank Rizzieri created a sculptural knotted bun to coincide with the details and distinction of the collection.