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Displaying items by tag: EIMI

Game of Thrones has placed hairdressing on a national pedestal, with dozens of wigs used per episode and serves as an ode to the art of intricate braiding and hair artistry on set. English actress, Sophie Turner, is Wella’s Global Brand Ambassador, taking her relationship with hair to new levels!

To celebrate Jeremy Scott’s 20th Anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to showcase Jeremy Scott’s SS18 Collection during NYFW – click here to watch the video!

Wella Professionals' Global Brand Ambassador Sophie Turner stunned on the red carpet for the highly anticipated season seven premiere of Game of Thrones in a sparkly, graphic sequin Louis Vuitton dress with subtle, loose waves. Learn how to create the look!

Continuing to forge the path of creative innovation, Coty Professional, a division of Coty Inc., announces worldwide star, actress Sophie Turner, as its Global Brand Ambassador for Wella Professionals.

Fashion Supremo! Eugene Souleiman's EIMI Wow Factor!

Wednesday, 26 April 2017 20:39
Published in Look

Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling wows the runways at the SS17 Fashion Weeks. His secret weapon? EIMI – and one very special hero product!

Wella Professionals Top Artist, Aubrey Loots has had a career where his passion for hairdressing has been the main reason for his unparalleled success. His name in known throughout the industry and is usually met with a smile.

For Milly’s FW’17 collection, the models graced the runway in playful, multifaceted, chic outfits with vibrant colors and textures. The off-the-shoulder button-ups, sequin dresses and structured materials harmonized with a dewy make-up look and hairstyle which emphasized each model’s innate beauty.

Sophie Turner dazzled tonight on the red carpet at the 2017 Golden Globes in a floor length structured Louis Vuitton gown. Her sophisticated hairstyle coupled with her graphic dress creating a fashion forward look that gave her a sleek edginess on the red carpet. Learn how to recreate the look! 

Of all the shows in the fashion calendar, it's Jeremy Scott’s that Wella Professionals Global Creative Director, Eugene Souleiman has the most fun with. The designer is renowned for his wit and sense of humor. Models walked out to 1980s hit "Out Come The Freaks by Was (Not Was)," setting the tone for a show that popped with playful prints, bright colors and eye-catching accessories.

Wella Professionals & EIMI are making an impact backstage at New York Fashion Week Mens with Top Artist Aubrey Loots. Aubrey has talent, passion and speed, so this season, he shares with us the steps that need to be taken to replicate the looks!

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