top news
A Perfect Blend, Made Easy: Pravana launches ChromaSilk Blended Neutrals
Tuesday, 26 May 2020 15:14As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.
Introducing the NEW ChromaSilk Express Tones After Dark by Pravana
Monday, 30 December 2019 16:43Introducing the NEW ChromaSilk Express Tones After Dark, the darker side of PRAVANA’s best-selling, ammonia-free, fast-acting ChromaSilk Express Tones! These three new Express Tones will be available January 2020!
Bring the Magic of VIVIDS to Your Permanent Color Formulas with all-new ChromaSilk VIVIDS Everlasting
Thursday, 29 August 2019 13:58Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.
How-To: Violet Arsenal Split Hair Transformation
Monday, 14 January 2019 09:55With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!
Conquer the Violet Realm! Introducing the New Violet Arsenal Series by Pravana
Thursday, 03 January 2019 10:29Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.
How-To: Metallic Bronde with ColorLush by Daniel Mora
Sunday, 20 August 2017 18:01Bronde has proven itself to be one of those trends that’s here to stay. As colorist Daniel Mora of the Jon Michael Salon proves with this gorgeous look using multi-dimensional tones of both blonde and brunette, bronde is the perfect look for any time of year, especially the summer to fall transition.
Where Size does Matter: Go Big with the NEW PRAVANA VIVIDS XL
Tuesday, 03 January 2017 19:59PRAVANA’s award-winning, category-leading ChromaSilk VIVIDS introduces VIVIDS XL – six of the VIVIDS line’s best-selling shades with three times the amount of color to help support busy hair artists everywhere!
Ready. Set. GLOW! Discover the NEW Limited Edition ChromaSilk VIVIDS Blacklight Topcoat
Thursday, 27 October 2016 22:12READY. SET. GLOW! Turn up the volume on ANY VIVIDS hair color with the NEW, limited edition ChromaSilk VIVIDS Blacklight Topcoat! Electrify your VIVIDS by simply adding it to your style and get ready to shine!
Lift higher than ever before with new ChromaSilk ULTRA HI-LIFTS
Tuesday, 08 March 2016 01:16Imagine having the ability to lift hair up to five levels and tone all in just one step, without the use of bleach and other caustic chemicals. Pravana makes this possible with the new ChromaSilk ULTRA HI-LIFTS, the highest lifting, single process color available anywhere.
Celebrity How-To! Recreate Nicole Richie's New Silver Strands
Wednesday, 06 January 2016 15:39Silver hair took the reigns as one of the top hair color trends in 2015, continuing on through 2016, thanks to its wearability and versatility. There’s a complimentary silver shade for every client!