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This arresting collection cleverly fuses two popular 80s vibes: high polish Dynasty-style glam and sharp edge geometric shapes.
A futuristic collection based on the fundamental principles of symmetry, shape and color. Metallic strands and revolve around the search for the perfect balance between colour and symmetry. From purple to blue, from green to yellow: the palette is audacious and irreverent.
A Bohemian attitude is the order of the day for this dynamic collection. Underpinned by the individuality vibe, it takes inspiration from confidence and non-conformity and elements within each style take the look into its own level of uniqueness.
Get the NYFW Look: Public School's Weightless Big Hair by Allen Ruiz for Aveda
Monday, 13 February 2017 17:06Aveda Artist, Allen Ruiz, created weightless body and volume for the Public School AW2017 show held at a packed Milk Studios in New York City. Learn HOW TO recreate the look!
Happy National Stylist Appreciation Day from your ESTETICA Family!
Saturday, 30 April 2016 12:34Without hairstylists there would be no ESTETICA. We are your #1 fans and cheer on the profession, the products and industry to help you be the best at your trade.
Austin Countdown! Join Tippi Shorter & Allen Ruiz in AVEDA Advanced Techniques
Thursday, 28 April 2016 15:50The Tippi Shorter & Allen Ruiz Aveda Advanced Techniques Course in Austin will take place Sunday May 1st from 9:00am to 5:00pm at the AVEDA Institute Austin – don't waste any more time and register here!
NYFW How-To: Public School's In-and-Out, Faux Mini Bob by Aveda's Allen Ruiz
Sunday, 21 February 2016 15:45Allen Ruiz, Aveda Global Artistic Director, Hair Styling, created a versatile, in-and-out look for the Public School Autumn/Winter 2016 show in New York City.
Showstoppers! 20 Looks you Can’t Miss from Aveda Congress 2015
Thursday, 05 November 2015 21:23Did you make it to Aveda Congress 2015? Minneapolis was the global capital of sustainable beauty where more than 3,500 professionals from around the world attended the 17th edition of the wondrous Aveda Congress.
Aveda Congress 2015: Spirit – Connecting Beauty, Fashion and the Environment
Monday, 02 November 2015 11:25More than 3,500 professionals from around the world have transformed Minneapolis into the world capital of sustainaible beauty during the 17th edition of Aveda Congress.
Get the Look: NYFW Public School's Beautiful Rope Braid by Aveda
Monday, 14 September 2015 23:58Aveda Global Artistic Director for Hair Styling, Allen Ruiz, created a strong rope braid to keep the wind-swept strands in place for the Public School's Spring/Summer 2016 bohemian minimalist woman with a refined ease.