This arresting collection cleverly fuses two popular 80s vibes: high polish Dynasty-style glam and sharp edge geometric shapes.

A futuristic collection based on the fundamental principles of symmetry, shape and color. Metallic strands and revolve around the search for the perfect balance between colour and symmetry. From purple to blue, from green to yellow: the palette is audacious and irreverent.

A Bohemian attitude is the order of the day for this dynamic collection. Underpinned by the individuality vibe, it takes inspiration from confidence and non-conformity and elements within each style take the look into its own level of uniqueness.

Aveda Artist, Allen Ruiz, created weightless body and volume for the Public School AW2017 show held at a packed Milk Studios in New York City. Learn HOW TO recreate the look!

Without hairstylists there would be no ESTETICA. We are your #1 fans and cheer on the profession, the products and industry to help you be the best at your trade.

The Tippi Shorter & Allen Ruiz Aveda Advanced Techniques Course in Austin will take place Sunday May 1st from 9:00am to 5:00pm at the AVEDA Institute Austin – don't waste any more time and register here!

Allen Ruiz, Aveda Global Artistic Director, Hair Styling, created a versatile, in-and-out look for the Public School Autumn/Winter 2016 show in New York City.

Did you make it to Aveda Congress 2015? Minneapolis was the global capital of sustainable beauty where more than 3,500 professionals from around the world attended the 17th edition of the wondrous Aveda Congress.

More than 3,500 professionals from around the world have transformed Minneapolis into the world capital of sustainaible beauty during the 17th edition of Aveda Congress.

Aveda Global Artistic Director for Hair Styling, Allen Ruiz, created a strong rope braid to keep the wind-swept strands in place for the Public School's Spring/Summer 2016 bohemian minimalist woman with a refined ease.