top news

Videos

Hello, Platinum! Farewell, Unwanted Tones!

Wednesday, 16 April 2014 16:39

Media

They say blondes have more fun. Well, it’s no doubt that Platinum is now making blonde look plain boring this year.

Hollywood celebrities and top models have graced red carpets and runways with the Platinum look; making it this year’s must have color. From Beyoncé, to Miley Cyrus, to Hilary Duff, this icy look is not only fabulous, but looks great at any length and style.

Salons across the country are quickly catching on to this latest trend of this lighter, power color. This eye popping hue creates an instant light around the face, leaving a head-turning, look-at-me now effect. But this bold color can quickly become a nightmare if unwanted tones get in the way. Keratage Age-Defying Professional Hair Care has recently introduced the Silver & Blonde Illuminating Treatment. This revolutionary approach will immediately free silver and blonde hair of yellow tones, warmth and brassiness, resulting in an even more illuminating appearance in 3 easy steps.
 
The Silver & Blonde treatment mask will help achieve those cool tones while illuminating Silver, Blond, Bleached, and Highlighted hair. “This is the hairdresser’s new tool for achieving consistency when it comes to those unwanted tones,” says Carlos Cintron, Creative Director for Keratage.

Don’t let your client settle for goldilocks when they can rock a perfect platinum mane!

Related items

  • Minimalist Elegance by New Look 16 April 2014

    Clean and refined looks for the contemporary woman who's not afraid to express her personality. The AW19/20 collection by New Look combines clean lines with contemporary tones, with a green light to maxi fringes and undone tousles.

  • Reflections by CULt Creative Team 16 April 2014

    Fusing textures to create intriguing shapes that disconnect the shade and introduce lightness to short hair, drawing attention to the subtle nuances of the shape. Soft edges, waves and curls fuse with a delicate colour palette to add to the captivating images.

  • Torrid by Adam Federico 16 April 2014

    Wisps of darkness. An all-encompassing energy that resides within all of us. A universal truth that speaks to the raw. Visceral and undeniable truth of our sexuality – the underbelly of human kind it is spoken but never said... I am it's voice.

  • Privé by Rainbow Room 16 April 2014

    This beautiful new color collection from the Rainbow Room International Artistic Team shows off their skills in creating a perfect infusion of color and styling techniques.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA