top news


Cali-Cool Heats Up With Joico's Damien Carney & Designer Whitney Port

Thursday, 10 April 2014 22:07


Striking a balance between dressed-up and dressed-down – that's the secret behind the hottest new Drab to Fab Webisode starring International Creative Director, Damien Carney, and fashion superstar, Whitney Port.

This Californication of coif and clothing celebrates easy, relaxed, and elegant in one fell swoop... and according to our pros who know, achieving the versatile look just couldn't be easier.

"How do you get hair to look casual and undone without making it look messy? I get that question all the time," says Carney, who shows how a star combo of volumizing product –like Joico's Instant Refresh Dry Shampoo and Texture Boost– hold beachy, barrel-curled waves in perfect place with minimal effort. This contrasting approach extends to clothing, with slouchy snakeskin "sweats" and an embellished chambray top from Port’s new Whitney Eve Spring Collection... a perfect example of how casual can be elevated with an edgy pattern or hint of texture. "This is about being really comfortable... but also being able to be seen in style," the designer explains of her contrast concept. It's an illusion that works from head to toe... like magic!

Related items

  • Mystic Poetry by Sevda Durukan 10 April 2014

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Kaleidescope by Bruno Marc at Marc Antoni 10 April 2014

    The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

  • Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis 10 April 2014

    Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

  • Industry News! Joico announces retirement of Sara Jones, and appointment of Melisa Gill 10 April 2014

    Joico, a Henkel Beauty Hair Care Professional brand, announced the retirement of Sara Jones, SVP and General Manager, and appointment of Melisa Gill who will be replacing Sara as General Manager effective May 1, 2020.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA