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Behind the Scenes with Sebastian Professional – The Digitality Collection

Friday, 10 January 2014 14:47

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Sebastian Professional invites us behind the scenes to get the exclusive of their newest creation: The Digitality Collection Spring/Summer 2014, a collection inspired by the digital age we live in.

Life is running at such a fast past, hair is evolving – the digital age has influenced everything, this collection is about a very now society. The collection focuses on hair that can transform quickly, having the ability to look very new and now but to change into different forms and textures.

Global Art Directors, Shay Dempsey and Michael Polsinelli collaborated with amazing image makers Warren Du Preez and Nick Thornton Jones to bring this awesome collection to life. The Digitality Collection focuses on advancements combined with technique. The new product from Sebastian Professional, Dry Dynamic Shampoo was used as the foundation for many models hair or used to create texture!

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