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Looking for a new way to cut soft face-framing layers? Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken, uses diagonal sections and high elevation in this easy to replicate approach that creates predictable layers with a soft organic edge.

Achieving beautifully shaped shiny curls can absolutely be achieved with just a brush and a blow dryer, the secret is in using a small thermal brush and an “ends first” technique,” says Andrew Carruthers, Education Director for Sam Villa.

In order to ensure that your shears are performing at their best, you really should do two things everyday – clean them and adjust the tension,” says Andrew Carruthers, Education Director for Sam Villa. Watch as he explains how to properly set perfectly even shear tension.

Make it look like your guests went to the beach with this technique from Andrew Carruthers, Education Director for Sam Villa. It utilizes the Sam Villa Artist Series 2-in-1 Marcel Curling Iron and Wand 1.5” (a curling iron AND wand) to create a mix of loose texture that looks like natural beach…

In this basket weave braid hairstyle tutorial, Sam Villa shows a very simple pattern that can easily be transformed into many different styles. Just a simple 2 strand twist technique creates a braided pattern that draws a lot of attention to long, medium, and short hair.

A classic ponytail is always in style, and there are so many fun ways that stylists can add their own flare to the look. Watch how PRAVANA COLLECTIVE’s Neal Malek (@nealmhair) shares his pro tips and tricks to create his take: the twisted pony!

Drool worthy! PRAVANA challenged Artistic Educator and #showusyourvivids educator contest winner Hannah Lovin to see if she would accept: create a ‘90’s cereal-inspired hair color look!

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