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Make it look like your guests went to the beach with this technique from Andrew Carruthers, Education Director for Sam Villa. It utilizes the Sam Villa Artist Series 2-in-1 Marcel Curling Iron and Wand 1.5” (a curling iron AND wand) to create a mix of loose texture that looks like natural beach…

In this basket weave braid hairstyle tutorial, Sam Villa shows a very simple pattern that can easily be transformed into many different styles. Just a simple 2 strand twist technique creates a braided pattern that draws a lot of attention to long, medium, and short hair.

A classic ponytail is always in style, and there are so many fun ways that stylists can add their own flare to the look. Watch how PRAVANA COLLECTIVE’s Neal Malek (@nealmhair) shares his pro tips and tricks to create his take: the twisted pony!

Drool worthy! PRAVANA challenged Artistic Educator and #showusyourvivids educator contest winner Hannah Lovin to see if she would accept: create a ‘90’s cereal-inspired hair color look!

Watch Joico Guest Artist, Daved Munoz create the most shimmering look of the season with Color Intensity Pearl Pastel Collection… a modern color statement that showcases universally flattering, soft, iridescent shades in the hottest metals on the market.

When curling hair, does the size of the section determine the curl pattern or is it the size of the iron barrel?Actually, it’s both… but if you find yourself with only one size barrel, you still have many styling options if you vary the size of the section,” says Sam Villa,…

Product is not an option, it’s a necessity!!” is a motto of Sam Villa’s, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken. Watch him create a simple 3 Strand String Braid and turn it into a unique hairstyle with just two styling products.

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