top news
More than a Root Concealer: Introducing the New Insta Recharge by Wella Professionals
15 November 2018Wella Professionals introduces new INSTA RECHARGE, an instant powder root concealer that delivers professional salon results at the reach of your fingertips.
Bamboo Baby! Olivia Garden's New EcoHair Thermal Collection
08 November 2018Olivia Garden introduced the first eco-friendly brush collection in 2006 using a design patent that included striped bamboo. Now to close out 2018, with advanced technology and innovative ingredients, Olivia Garden is expanding its line of bamboo brushes.
Goodbye Yellow! Introducing the New Redken Color Extend Graydiant Shampoo + Conditioner
24 October 2018Redken just introduced a new color care line specifically formulated for naturally or color-treated gray and silver haired clients this October… the NEW! Redken Color Extend Graydiant!
More Vibrance! Introducing the New IGORA Vibrance Clear 0-00
11 October 2018IGORA VIBRANCE® is the state of the art moisturizing demi-permanent hair color from Schwarzkopf Professional – with a liquid formula that can turn into a gel or cream for more service options. Discover how IGORA VIBRANCE® can do MORE for your creativity, clients and color business!
Aveda launches Limited-Edition Breast Cancer Campaign Product
04 October 2018During Breast Cancer Awareness Month, Aveda will donate $5 from the purchase price of each Limited Edition Breast Cancer Campaign Hand Relief™ Moisturizing Creme with Calming Shampure™ Aroma (SRP $26.50) to The Breast Cancer Research Foundation® (BCRF).
Affinage America introduces Colour Your Way, two unique products in liquid and powder form that colorists can combine with permanent color and bleach to thicken the consistency without compromising the integrity, thus giving ultimate control for all freehand and bespoke coloring techniques.