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A technology that combines hair dryer and honey active principles for a company ‘Made in Milano, Italy’, proud of a claim that has defined their history: “75 years of loving hair”.

Keeping with Pureology’s salon roots and its adherence to professional-quality products and standards, the brand introduces Color Fanatic Color Sealer, a color-service treatment exclusive to professional salons.

Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.

Andis® Company, a leading manufacturer in barbering and grooming tools, has released a new edition of the customer favorite Profoil® Lithium Plus Titanium Shaver – the Copper ProFoil® Lithium Titanium Foil Shaver.

From this Fall onwards, salon clients will be enthralled by the brilliant colors with unexpected luminosity that is awaiting them in all Goldwell salons.

John Paul Mitchell Systems® introduces the first salon professional-only hair and scalp analysis technology, Hair AI™ powered by Fitskin®.

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