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SureTint Technologies, the industry leader in innovative hair color technology for salons, introduced their groundbreaking Color Conversion technology, designed to effortlessly translate client formulas created in one color brand to a matching formula in a different brand instantly and with unprecedented accuracy.

For intelligent beauty and a committed approach, the Angel Deep Sea Series presents both natural and ecological solutions.

As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

Wahl Professional has partnered with the Professional Beauty Association (PBA) to support barbers and stylists who are out of work due to COVID-19.

As businesses begin to reopen after COVID-19 shutdowns, the focus on safety and personal protection is paramount.

Introducing four new shades (55/02, 66/02, 77/02, 88/02) to the Wella Professionals Koleston Perfect Pure Naturals Family – specifically designed for cool coverage!

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