Meet Wella Professionals' newest premium care line with three in-salon treatments and three at home care products. The full collection elevates color care beyond anti-fading by improving colored hair quality in three areas: Color Protection, Vibrant Shine and Stronger Hair.

In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.

Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.

The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

Wella announced the 36 finalists in the 2020 Beauty Envision Awards, a competition for salon professionals who are ready to unleash their creativity and envision the next era of beauty.

The SS2020 Beautiful Chaos collection by Extrema Hair combines shape, colors and proportion while maintaining harmony and balance.

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.

Known for her signature ‘painted hair’ technique and visionary stance on social media and education, Patricia Nikole aka @paintedhair joins forces with Wella Professionals.

Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.

Global survey commission reveals that women are most looking forward to seeing their hairstylists post lockdown.