Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.

Known for her signature ‘painted hair’ technique and visionary stance on social media and education, Patricia Nikole aka @paintedhair joins forces with Wella Professionals.

Coty and KKR signed a Memorandum of Understanding for KKR to acquire a majority stake in Coty’s Professional Beauty and Retail Hair Businesses at a contemplated enterprise value of $4.3 billion.

Global survey commission reveals that women are most looking forward to seeing their hairstylists post lockdown.

How will the current crisis impact upon the future of beauty? It’s a question we’ve all been pondering ever since the true scale of this pandemic first began to emerge.

Introducing four new shades (55/02, 66/02, 77/02, 88/02) to the Wella Professionals Koleston Perfect Pure Naturals Family – specifically designed for cool coverage!

Similar to restaurant, hotel and retail store employees, beauty professionals have been hit hard by the economic impact of CV19 health and safety guidelines that have resulted in salon closures.

This moment of social distancing has everyone concerned about the future of the economy. While hairdressers are on lockdown at home, Wella Professionals is offering a way to hone skills, find inspiration, and boost professionalism through online education.

Further to the announcements of the results of Wella Professionals’ International TrendVision Awards, we are delighted to publish the interview with Gold Color Artist of the Year 2020, Anastasiya Kholmanskih from Russia.

Further to the announcements of the results of Wella Professionals' International TrendVision Awards, we are delighted to publish this exclusive interview with Gold Creative Artist of the Year 2020, Charles Junior Louw from South Africa.