Going and staying blonde can brighten your life but it can be tough – on your hair! That’s why Joico, the healthy hair company, invites you to LIVE THE BLONDE LIFE with its new line just for all these “blondes-by-choice!”

Wella Professionals introduces the newest edition to the award-winning Blondor family designed to revitalize, modernize and personalize each client’s look, Blondor Freelights.