In creating his Eccentric Glamour Collection, Chad Demchuk’s creativity was driven by the many facets of fashion and beauty of London through the decades. Using shape, color and design, Chad wanted to create individual personalized looks that represent fashion decades.

Celebrity hairstylist and social media star Larisa Love is a young, effervescent industry force that teaches the techniques she creates on stages across the globe in front of thousands of stylists and salon professionals to help them build the career they want — with a little more love.

Megan Rapinoe, star of the world champion United States Women’s National Soccer team, was crowned Player of the Year at FIFA’s THE BEST Awards last night in Milan (Italy) and is once again making headlines with her unique style and hairstyle choices!

Larisa Love, Joico Brand Ambassador, shares her skills in this step-by-step with Joico’s new  LumiShine® YouthLock, the brand’s first collagen-infused permanent crème color that harnesses the fountain of youth-like properties of Collagen.

It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

The Joico LumiShine Natural Warm Series ‘Nude Glow’ shades are the perfect blend for any skin tone and make you glow with natural-looking radiance.