top news
Henkel Hair Professional Brands launch "BCU" Salon Support Program
Wednesday, 02 September 2020 17:57As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.
Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.
The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling.
Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis
Thursday, 02 April 2020 18:57Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.
Industry News! Joico announces retirement of Sara Jones, and appointment of Melisa Gill
Tuesday, 10 March 2020 15:15Joico, a Henkel Beauty Hair Care Professional brand, announced the retirement of Sara Jones, SVP and General Manager, and appointment of Melisa Gill who will be replacing Sara as General Manager effective May 1, 2020.
In creating his Eccentric Glamour Collection, Chad Demchuk’s creativity was driven by the many facets of fashion and beauty of London through the decades. Using shape, color and design, Chad wanted to create individual personalized looks that represent fashion decades.
Top Ten Things You Didn't Know About... Larisa Love
Tuesday, 07 January 2020 18:11Celebrity hairstylist and social media star Larisa Love is a young, effervescent industry force that teaches the techniques she creates on stages across the globe in front of thousands of stylists and salon professionals to help them build the career they want — with a little more love.
Best in the World! Megan Rapinoe “RaPINKoe” color refresh by Riawna for Joico Color Intensity
Tuesday, 24 September 2019 08:02Megan Rapinoe, star of the world champion United States Women’s National Soccer team, was crowned Player of the Year at FIFA’s THE BEST Awards last night in Milan (Italy) and is once again making headlines with her unique style and hairstyle choices!
Larisa Love, Joico Brand Ambassador, shares her skills in this step-by-step with Joico’s new LumiShine® YouthLock, the brand’s first collagen-infused permanent crème color that harnesses the fountain of youth-like properties of Collagen.
More Radiant Hair with Joico’s NEW LumiShine® YouthLock formula
Monday, 16 September 2019 15:47It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.