The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

The Joico LumiShine Natural Warm Series ‘Nude Glow’ shades are the perfect blend for any skin tone and make you glow with natural-looking radiance.

Reaching record attendance, Premiere Orlando 2019 welcomed an enthusiastic crowd of 60,123 beauty industry professionals and students from all 50 states and across the globe.

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.

Introducing Joico Defy Damage – The Next Generation of Bond Building! A new line of professional in-salon bond-building, -protecting, -strengthening and color optimizing treatments plus an at-home care range that has to be experienced to be believed!

It was a night to remember at the Metropolitan Museum of Art in New York where camp was the theme and celebrities did not disappoint. From those who were inspired by classic Disney characters to Lady Gaga’s unforgettable 15-minute entrance.

Emma Roberts is living her best blonde life thanks to Nine Zero One Salon stylist and co-salon owner, Nikki Lee using Joico Blonde Life™ Lightening Powder and LumiShine® haircolor.