Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

Joico, a Henkel Beauty Hair Care Professional brand, announced the retirement of Sara Jones, SVP and General Manager, and appointment of Melisa Gill who will be replacing Sara as General Manager effective May 1, 2020.

In creating his Eccentric Glamour Collection, Chad Demchuk’s creativity was driven by the many facets of fashion and beauty of London through the decades. Using shape, color and design, Chad wanted to create individual personalized looks that represent fashion decades.

Celebrity hairstylist and social media star Larisa Love is a young, effervescent industry force that teaches the techniques she creates on stages across the globe in front of thousands of stylists and salon professionals to help them build the career they want — with a little more love.

Megan Rapinoe, star of the world champion United States Women’s National Soccer team, was crowned Player of the Year at FIFA’s THE BEST Awards last night in Milan (Italy) and is once again making headlines with her unique style and hairstyle choices!

Larisa Love, Joico Brand Ambassador, shares her skills in this step-by-step with Joico’s new  LumiShine® YouthLock, the brand’s first collagen-infused permanent crème color that harnesses the fountain of youth-like properties of Collagen.

It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.