Megan Rapinoe, star of the world champion United States Women’s National Soccer team, was crowned Player of the Year at FIFA’s THE BEST Awards last night in Milan (Italy) and is once again making headlines with her unique style and hairstyle choices!

Larisa Love, Joico Brand Ambassador, shares her skills in this step-by-step with Joico’s new  LumiShine® YouthLock, the brand’s first collagen-infused permanent crème color that harnesses the fountain of youth-like properties of Collagen.

It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

The Joico LumiShine Natural Warm Series ‘Nude Glow’ shades are the perfect blend for any skin tone and make you glow with natural-looking radiance.

Reaching record attendance, Premiere Orlando 2019 welcomed an enthusiastic crowd of 60,123 beauty industry professionals and students from all 50 states and across the globe.

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.