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Displaying items by tag: lightener

Blonding: the most requested yet most challenging salon service that stylists face every day behind the chair. With the ongoing platinum and pastel hair trends among influencers and celebrities, clients are looking to professionals to recreate these looks more than ever...

Farouk Systems Inc. launches its newly upgraded formulation for CHI Blondest Blonde Ionic Powder and Cream Lightener. Each product provides improved lifting power to help achieve higher levels of lifting without sacrificing the integrity of the hair through its key ingredient, Silk Protein.

Balayage looks are still all the rage but traditional lighteners can leave you more enraged as this open-air painting technique can get messy. Now creating those natural-looking blends of highlights for that ultimate look of sun-kissed perfection are easier than ever with NEW Joico FreePlay Clay Lightener.

PRAVANA introduces The Blonde Wand, a unique, patent-pending thermal lightening tool and Pure Light Crème Lightener, inviting industry professionals to create breathtaking blondes in less time than ever before.

Highlight, redefine and contour hair with Scruples’ new POWER BLONDE Balayage Clay Lightener. This clay lightener allows stylists to paint on-trend freehand application techniques such as: balayage, ombre, sombre, bronde and ecaille haircolor.

Meet the new Joico DuoLight Copper: the next in Joico’s line of one-step tonal crème lighteners for effortless freehand techniques, now in COPPER.

Color.Me by Kevin.Murphy adds new Refill Powder.Lightener to the brand’s expanding hair colour line. Available in both extra lift and ammonia-free formulas, the Refill Powder.Lightener is packaged in a re-sealable 17.6 oz. pouch.

Wella Professionals introduces the newest edition to the award-winning Blondor family designed to revitalize, modernize and personalize each client’s look, Blondor Freelights.

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