Eufora International, global innovator in the professional hair care space, announces the launch of ElixirONE™, the next generation in healthy hair care “must haves”.

Kevin.Murphy launches Treat.Me, a customized in-salon deep conditioning experience inspired by skincare. To achieve maximum results suited to each person’s unique needs, Treat.Me offers a variety of focused formulas including: Repair, Nourishment, Color Protection, Anti-Aging, Volume and Density. 

With winter behind us, it is time to hit the ‘refresh’ button and reverse all of the damage the cold-weather conditions did to our locks this winter. For the ultimate rejuvenation, one of Pureology’s top-selling systems, Strength Cure, provides 97% stronger hair after just one shower!

A targeted benefit for every type of hair, conceived with respect for people, their values, and the environment we all live in! Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any other collection.

Keratin Complex launches in-salon initative to help consumers find inner bliss.

Schwarzkopf Professional's bringing hair closer to natural perfection with new technology, formulations, packaging and products.

Kevin.Murphy announces the launch of two new deep conditioning masques: Angel.Masque and Hydrate-Me.Masque!

Don’t get frizzed-out over unruly hair! Silky smooth frizz- free hair is easy to achieve with the right products! Discover Eufora’s Smooth’n Collection...

Coined as makeup for hair, White Sands Porosity The Fix is a revolutionary leave in treatment that acts like your favorite concealer, filling in the blemishes found in each strand while cutting down drying time for faster blowouts.

Even your scalp needs a break from time to time. Give your tired roots the rest they need and promote healthy hair growth with Balanced Guru's Scalp Detox.