ECRU New York relaunches the brand with a new look and new products to reflect its prestigious position in the industry and remain a favorite amongst professionals.

The latest treatment for the perfect blow-dry, RE-Build protects, repairs and reinforces dry and damaged hair, leaving lengths super-smooth, with improved shine and reduced blowdry time.

Not all soothing serums are the same. In spite of the sleek results, many can be drying when applied to hair that is already damaged. Open cuticles wear away, leaving hair weak and prone to breakage.

A laid back hair primer for creating great style. KMS introduces STYLE PRIMERS, the newest addition to the START. STYLE. FINISH. regimen.

These seven, new in-salon conditioning serums are formulated to neutralize and lock-in any color or treatment. The Dualsenses Intensive Conditioning Serums boost each service, intensifying and extending the final look.

Co-Directors at Northern Hair Loss Clinic, Jessica Patrick and Hayley Jennings, reveal why you really are what you eat when it comes to your hair.

The Organic Pure Care brand is known for its exclusive products dedicated to body and hair care, all of which feature balanced formulas based on quality plant extracts. Each one makes it easy to take care of oneself through a series of simple everyday gestures.

PeRA|357 is creating ground breaking products, destined to change the face of the permanent hair colour and professional treatment markets.

Born in the exotic Seychelles and made in sunny Miami, RIKOKO is designed to nourish, treat and protect against heat, UV rays and heavy humidity.

Reconnect and journey #BacktoBioSilk as the brand celebrates the miracle uses of Silk Therapy Original – the iconic leave-in treatment for both hair and skin. This marks its return with over 3 decades of award winning results!