Not all soothing serums are the same. In spite of the sleek results, many can be drying when applied to hair that is already damaged. Open cuticles wear away, leaving hair weak and prone to breakage.

A laid back hair primer for creating great style. KMS introduces STYLE PRIMERS, the newest addition to the START. STYLE. FINISH. regimen.

These seven, new in-salon conditioning serums are formulated to neutralize and lock-in any color or treatment. The Dualsenses Intensive Conditioning Serums boost each service, intensifying and extending the final look.

Co-Directors at Northern Hair Loss Clinic, Jessica Patrick and Hayley Jennings, reveal why you really are what you eat when it comes to your hair.

The Organic Pure Care brand is known for its exclusive products dedicated to body and hair care, all of which feature balanced formulas based on quality plant extracts. Each one makes it easy to take care of oneself through a series of simple everyday gestures.

PeRA|357 is creating ground breaking products, destined to change the face of the permanent hair colour and professional treatment markets.

Born in the exotic Seychelles and made in sunny Miami, RIKOKO is designed to nourish, treat and protect against heat, UV rays and heavy humidity.

Reconnect and journey #BacktoBioSilk as the brand celebrates the miracle uses of Silk Therapy Original – the iconic leave-in treatment for both hair and skin. This marks its return with over 3 decades of award winning results!

Launching in January, Vitaplex is a new biomimetic hair treatment from Affinage Salon Professional (ASP) that allows hairdressers to lighten and colour without compromising the integrity of the hair.

Dull, frizzy, brittle, dry. No matter what your hair emergency may be, White Sands Haircare’s emergency reconstructive treatment ER Fusion ($26) will come to the rescue.