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Displaying items by tag: YouthLock

How To: Gray Away Overlay Step-by-Step

Wednesday, 18 September 2019 14:05
Published in Education

Larisa Love, Joico Brand Ambassador, shares her skills in this step-by-step with Joico’s new  LumiShine® YouthLock, the brand’s first collagen-infused permanent crème color that harnesses the fountain of youth-like properties of Collagen.

It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

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