What makes a genius in the hair industry? As a creative field, the beauty world is one packed full of artists, who have measured their success in various ways.

Paris 2099, at the dawn of a new era, seasons no longer exist in the European capital, where the influences of fashion mingle with new technologies. A bright future where art and matter create a forward-looking osmosis.

During the very anticipated 2017 International TrendVision Award in London, Estetica Magazine had the pleasure of meeting some incredibly talented people from the Wella Family at this career-defining event!

Wavy lengths and soft crops: a journey towards discovering the most intimate details that make the beauty of every individual wonderfully unique. Dynamism, volume and elegance are the keynotes of Mitù's stunningly sumptuous, yet authentic collection.

A look at the concept of beauty in a new way: small irregularities add to the liveliness and authenticity of the collection. Color focuses on the shades that can be seen in nature, from the copper-brown of an autumn sunset to the flashes of a first frost on the window-pane.

Renowned Wella Global Artist Alexis Ferrer has created a hair collection that embodies the spirit of pop culture today. With Dolce Gabbanna and other major fashion houses like Gucci have unearthed the trend of wild animal appliques in all sorts of clothing, from ball gowns to encrusted clutches.

We are so excited to share news from Wella Professionals' 2017 International TrendVision Awards, where beauty is a force that has been lighting up London with amazing shows, blazing smiles and networking amongst the most creative minds in the Wella global family!

Ulta Beauty announced today the addition of Sonya Dove, one of the salon industry's most respected hairstylists and colorists, to its salon services’ creative team.

Sonya Dove is one of our industry's most respected international hairdressers and colorist, making a name for herself throughout the world for her signature color combinations and a sparkly charisma onstage that is present with every artist she educates.

Inspired by the warriors and strong headmans of different cultures. In which rich colors and structures blessing fourth. Excess but always in balance with an extremely finesse in detail. Powerful with a vulnerable edge.