top news
Get the Look: Sophie Turner's Icy Blonde Lob by Sonya Dove using Koleston Perfect ME+
Wednesday, 06 March 2019 15:08
Wella Professionals Celebrity Ambassador Sophie Turner’s icy blonde lob, courtesy of Wella Professionals Global Creative Artist Sonya Dove, is inspired by this young, fresh moment in her life and career.
KOLESTON PERFECT with ME+ by Wella Professionals: A Historic Revolution for the Professional Hair Color Industry
Tuesday, 19 February 2019 16:41
Wella Professionals technical advancement soars to new heights with KOLESTON PERFECT with ME+, celebrating the brand’s most advance color innovation in over a century.
Spring 2019's Hottest Hairstyles: An Interview with Legendary Hairdresser Eugene Souleiman
Friday, 15 February 2019 16:52
At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.
NYFW How To: Jeremy Scott's Asymmetrical, Monochromatic Madness by Eugene Souleiman
Wednesday, 13 February 2019 18:18
In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...
A New Era of Ultra-Personalization: An Interview with Coty's Sylvie Moreau and Laura Simpson
Thursday, 31 January 2019 16:43
The Estetica Team met with Sylvie Moreau, President of Coty Professional Beauty, and Laura Simpson, Chief Marketing Officer, to talk about the professional beauty industry and how the company and its main brands –Wella, System Professional, ghd, OPI, Sebastian and Nioxin– are taking a fresh approach to serving today’s client.
Movement of emotions and emotions of movement. The new collection by James Longagnani is inspired by this intriguing game.
Hot News! Introducing Wella Professionals AR Enabled Smart Mirror for Hair Salon
Monday, 07 January 2019 21:08
Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare.
Get the Golden Globes Look: Isla Fisher's Hollywood Waves by Christian Wood
Monday, 07 January 2019 07:55
Learn how to get Isla Fisher’s glam, Hollywood waves at the 76th Golden Globes Awards from Wella Professionals Celebrity Stylist Christian Wood. His secret tip to nail this look: tame flyaways by spraying Wella Professionals EIMI Stay Firm on a toothbrush and glide it over the top of the hair to remove any flyaways!
More than a Root Concealer: Introducing the New Insta Recharge by Wella Professionals
Thursday, 15 November 2018 19:54
Wella Professionals introduces new INSTA RECHARGE, an instant powder root concealer that delivers professional salon results at the reach of your fingertips.
The shades of nature and respect for it are the sources of inspiration for Jean-Claude Biguine's collection. Colors were created using EOS Wella Professionals plant-based hair dyes, to meet the demands of clients with an environmentally responsible approach to hair color.