Bright and intense shades enhancing bold cuts for strong impact. Robert Eaton's collection draws inspiration from from haute couture and conveys a passion for vivid, energized color.

Pioneering stylists with an inherent sense of originality presented their skills onstage tonight at the Wella Professionals' 2018 North American TrendVision Awards (NATVA) show in the heart of Las Vegas at the Caesars Palace Hotel & Casino.

An energetic and evocative game in which everything becomes art. Created under the direction of the Creative Director at Art Hair Studios, Maurizio Contato, Matter is the their SS18 collection. Twisted shapes are combined to reveal how the union of apparently opposed materials can generate beauty.

Did you hear the news? Wella Professionals Global Brand Ambassador Sophie Turner has a fresh new look for summer! Sophie said, “I love my hair it’s a total transformation for me, I feel like its a whole new side to my personality, it’s fun and fresh – it’s like the real me!” and immediately posted on Instagram!

Wella Professionals just announced the 37 finalists of the 2018 North American TrendVision Awards! These finalists will be competing LIVE on July 16th at Caesars Palace in Las Vegas beginning at 8PM PST.

Nick Berardi's collection for Wella Professionals interprets diverse shapes and textures. Maxi-volumes are combined with raw textures and extreme lengths. The black and white images enhance the contours and features.

Wella Professionals Celebrity Stylist Ambassador Christian Wood was stunned by Rosie Huntington-Whiteley’s, ethereal Ralph Lauren gown and gold halo headpiece to match the Met Gala’s theme last night in New York City.

The 6th Beauty Changes Lives Experience, held at the Modern Wing of the Art Institute of Chicago on Sunday, April 29, 2018 was a stunning success in support of The Beauty Changes Lives Foundation.

Hybrid Fashion Paris 2099 by Eric Maurice – At the beginning of a new era, aesthetic standards explode in the European capital where volumes and textures carry without limits.

Bold shapes and strong haircuts compliment beautiful deep color. Tectonics uses multi-dimensional color contained in strong, bold shapes to demonstrate the essence of control that is infused within both the structure and movement of the hair.