The new break-through formula inspired by light.

New ILLUMINA Color from Wella Professionals is their biggest breakthrough in professional hair color in the last 20 years, inspired by light.

A mid-term project and an overview of 2012 focused on colour with the launch of Illumina Color. Plus services, education, new technologies. Our interviews with Sylvie Moreau and Kevin Otero, respectively General Manager and VP of Global Operations, Wella, Salon Professional Division.

Wella Professionals was in Madrid to celebrate the tenth anniversary of thef International Trend Vision Awards, with a sneak preview of 2013 trends. Getting ready for the upcoming event in Germany.

The b2b fair of beauty industry hosts one of the most important worldwide events dedicated to hairdressing.

Wella Professionals Celebrity Stylist Andy Lecompte accepts the 2012 Hair Stylist Of The Year from Nicole Richie

Top hair professionals from across the US and Canada gathered together with an audience of nearly 2000 to cheer on the finalists competing in the 2012 North America Trend Vision Awards.

Wella Professionals has officially announced  the North American finalists chosen to compete at the North American Trend Vision Awards in Los Angeles, California!

Over 1300 Intercoiffure  top stylists, businesses, and avant-garde fashion from over 56 countries the world over flocked to the 21st Intercoiffure World Congress.

Every year Wella Professionals Trend Vision inspires the cream of the crop in the hairdressing industry to face off at the Trend Vision competition.