Are you ready? Wella Professionals is now accepting entries for the 2018 North American TrendVision Awards (NATVA).

Inspired color, expressive results: Wella Professionals continues to push creative boundaries in providing clients with next level color services that accentuate and reveal one’s expressive self.

The Art of Making was created from the mentorship elements of the hairdressing industry – “How do I create a class that gives the same intensity and direction to hairdressers as a solid mentorship relationship?” Thus The Art of Making or TAOM was created: a journey into the creative mind.

Helping those affected by cancer feel beautiful is a year-round endeavor for Katrina Ruiz, a true Hairdresser at Heart, founder of the Beauty Cures Project and cancer survivor.

Wella’s Hairdressers at Heart is commemorating the legacy of globally recognized hairdresser and industry icon, Fabio Sementilli, with the Fabio #ICAN Scholarship.

Game of Thrones has placed hairdressing on a national pedestal, with dozens of wigs used per episode and serves as an ode to the art of intricate braiding and hair artistry on set. English actress, Sophie Turner, is Wella’s Global Brand Ambassador, taking her relationship with hair to new levels!

What makes a genius in the hair industry? As a creative field, the beauty world is one packed full of artists, who have measured their success in various ways.

Paris 2099, at the dawn of a new era, seasons no longer exist in the European capital, where the influences of fashion mingle with new technologies. A bright future where art and matter create a forward-looking osmosis.

During the very anticipated 2017 International TrendVision Award in London, Estetica Magazine had the pleasure of meeting some incredibly talented people from the Wella Family at this career-defining event!

Wavy lengths and soft crops: a journey towards discovering the most intimate details that make the beauty of every individual wonderfully unique. Dynamism, volume and elegance are the keynotes of Mitù's stunningly sumptuous, yet authentic collection.