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Displaying items by tag: Wella Professionals

As true experts across the entire color spectrum, Wella Professionals has redefined and expanded Bronde – one of the key emerging trends for the Autumn/Winter 2016 season.

President of Intercoiffure Mondial, Klaus Peter Ochs has chosen to interpret the theme of Blonde on stage for the Estetica Master Parade in Milan this coming October 23rd. The show will be presented during On Hair Milan Edition by Cosmoprof.

Vision-E by Art Hair Studios for Wella Professionals

Sunday, 02 October 2016 11:26
Published in Collections

Sculpted styles enhance the personality and emphasise the most intimate facets of beauty. The inspiration for the Vision-E collection comes from the world of fashion, art and design which have emerged with a strong visual impact that explores and recreates the texture of minerals, dust and concrete.

Lynette Tatum is pure energy. She walks into the Studio with her mandala tattoos and perfectly sculpted mane of fiery curls, carrying herself with the confidence that 20 years of hairdressing and education experience could only give you.

‘Aspirational meets practical’, was the mission statement from designers Dao-Yi Chow and Maxwell Osborne for DKNY’s SS17 collection. The sporty-luxe, clean designs represented the pair’s vision for life in a futuristic place they called ‘Neo Soho’.

Estetica’s 70th anniversary was a fantastic one where we partnered up with The Wella Studios Signature Artistic Team in L.A. for an exclusive collection and cover shoot, which they are now using is the inspiration for the Inspiration Based Design Atelier, aimed to educate Wella stylists on the art of creative haircutting.

Of all the shows in the fashion calendar, it's Jeremy Scott’s that Wella Professionals Global Creative Director, Eugene Souleiman has the most fun with. The designer is renowned for his wit and sense of humor. Models walked out to 1980s hit "Out Come The Freaks by Was (Not Was)," setting the tone for a show that popped with playful prints, bright colors and eye-catching accessories.

For Milly’s SS17 collection, the models strutted down the runway wearing detailed, yet well-constructed chic outfits ranging from simple whites to vibrant oranges and blues, paired with an elegant yet clean make-up look, highlighting each of the models prominent features.

Known to be at the forefront of innovation and unparalleled product development, Wella Professionals continues to evolve and improve its current color offering with the introduction of new Color Touch Plus, a versatile demi-permanent line that provides intensified glossy color results and up to 70% gray coverage.

Wella’s Hairdressers at Heart has awarded its 2016 Master Color Expert (MCE) Scholarship to Ray Barron of Las Vegas, Nevada. The scholarship includes coverage of all program prerequisites, valued at $3,750, and up to $2,000 in reimbursable expenses.

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