Wella’s Hairdressers at Heart is now accepting applications for two Master Color Expert Scholarships – one that will be awarded to a Wella Colorist and the second to a Wella School Instructor.

Giorgio Parrivecchio views a woman in her intimate lifestyle and taking that essence to the streets. A woman’s emotions can be heightened physically through the perfect haircut, reflecting the most mysterious secrets. This collection captured this feeling of authenticity, that seems so prominent in today’s culture.

Wella Studios Signature Artistic Team members are the essence of hairstylist talent embodied, redesigning education, traveling around the country teaching Wella’s precious little secrets, and improving the look of the world one head of hair at a time!

The latest hair fashion collection by Mitù makes hair wavy and big. Height is the main factor in making any texture look playful and touchable. Of course colors give this movement and height refine the look by giving hair dimension and highlights.

Wella Professionals brought their most buzzed about annual event to Barcelona with wondrous colors, enthralling styles and a thriving ambition to win! The 2016 International Trend Vision Awards (ITVA) Award Ceremony was a fascinating ending to the show that unites the global passion of hairdressing.

The big dogs of the beauty industry have been around for generations, and have witnessed a shifting landscape for hairdressers of all kinds. Wella Professionals is one of these major beauty veterans, and has noticed a big problem in the business… professionals are losing clients.

Dedicated to raising the benchmark of creativity and technical skills for all hair pros and empowering salon owners, through partnership, to grow their business, Wella Professionals proudly announced its newest partnership with Oscar Blandi at evening soiree recently hosted at the Oscar Blandi Salon.

Sherman Wong has joined Wella Professionals as Education Manager for Canada and will facilitate the process of creating programs which push the craft of hairdressing to the next level.

This new custom-built space close to London's Trafalgar Square marks a new chapter for Wella, demonstrating the brand's on-going commitment to being at the forefront of education for the professional hairdresser.

The elegance and femininity of the divas of yesteryear, reconciled with the modernity of pastel is brought to life in the new collection by Domenico Tartaglione @ Creative Lab for Wella Professionals.