How do we take the trends from the runway and translate them into a palette of color to inspire a digital generation of consumers? Wella Professionals’ Ultra Contouring and Color Blast show the way!

Dreaming of summer, long days and cool evenings – infinite shades of blonde are inspired by sunlight and its reflective effects on the hair. Sharp contrasts between roots and tips, but styled to its full, natural potential.

Hairdressers at Heart Ambassador Christina McCarver is a master of her craft, and we don’t say that lightly: she is a Board Certified Master Colorist, a groundbreaking editorial stylist and Senior Manager of Prestige Education at COTY Beauty.

Sunday evening 15 talented stylists competed in Wella Professionals Final Regional TrendVision competition hosted at Metropolitan West, New York.

Madonna was fearless on the Met Gala red carpet last night in a Jeremy Scott camo top and skirt. Harmonizing with her army-inspired ensemble, Madonna’s hair featured glamourous, full waves that Wella Stylist, Andy LeCompte refers to as “military Barbie chic.” Get the look!

Sophie Turner stunned the red carpet at the 2017 Met Gala in a beautiful Louis Vuitton gown that illuminated a fierce, external warrior vibe. Juxtaposing the powerful gown, Sophie’s hair featured a simple, modern look that showed off her beautiful, blonde hair. Learn HOW TO!

Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling wows the runways at the SS17 Fashion Weeks. His secret weapon? EIMI – and one very special hero product!

The Wella Studios announce the latest addition to their education offerings, The Master Styling Program, a series of seminars that truly target the techniques and artistry of dressing hair.

The best US & Canadian hairstylists gathered in the romantic tropic of Boca Raton, FL to have their annual Intercoiffure America/Canada Spring Atelier, exchanging the love and ideas that are affecting the world of beauty, fashion, business and technology and we have the best 15 looks of the weekend for you to see.

A multibillion dollar company does not turn into a community without the extreme generosity and responsibility of giving back. Wella is a giant in the beauty industry, with generations of hairdressers grateful for the training has given flight to some of the most talented beauty specialists in the country.