Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.

Simply mesmerizing! This is Robert Eaton's winning British Hairdresser of the Year 2019 hairfashion collection. With a fabulous amalgam of colors, textures and shapes, this awe-inspiring collection is remarkably eye-catching.

A new survey* found that nearly 3 out of 4 women aged 35-55 list “gray coverage or grey root coverage” as one of the top three reasons they visit hair salons.

On Sunday, August 9 at 5:00PM PST, Wella hosted the 2020 Beauty Envision Awards on the Wella Education Facebook page. During the award ceremony, Wella announced 12 winners, after narrowing down more than 3,000 entries, 120 semi-finalists and 36 finalists.

Meet Wella Professionals' newest premium care line with three in-salon treatments and three at home care products. The full collection elevates color care beyond anti-fading by improving colored hair quality in three areas: Color Protection, Vibrant Shine and Stronger Hair.

In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.

Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.

The event will raise money for two organizations Wella is proud to support: the Professional Beauty Association's COVID-19 Relief Fund to aid in salon industry recovery efforts and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.

Wella announced the 36 finalists in the 2020 Beauty Envision Awards, a competition for salon professionals who are ready to unleash their creativity and envision the next era of beauty.

Self-made, determined and exceptionally skilled, Patricia Nikole aka @paintedhair defied all odds to become an industry leader and pioneer in hair painting trends. In 2020 Patricia has been appointed Wella Professionals Brand Ambassador.