top news
Wella Professionals introduces four new shades for ILLUMINA COLOR, the permanent hair color cream that gives natural looking color results and up to 100% gray coverage with a sheer result.
Wella Professionals’ offer scholarships for Black Salon Pros
Tuesday, 16 February 2021 10:00What better time than Black History Month to foster the careers of salon professionals of color through scholarships? Wella Professionals announces a contest to promote the extraordinary talent found among Black licensed salon professionals.
Amy McManus announced as Wella Professionals Brand Ambassador
Wednesday, 27 January 2021 21:00Boom in Balayage? Now you can learn from one of the best! New Wella Professionals Brand Ambassador Amy McManus is just the artist to show you all the possibilities you have at your fingertips with Wella Professionals products. Here is Estetica's exclusive interview.
Wella Professionals introduces Wella Passionistas Digital Stylist Community in North America
Monday, 23 November 2020 17:55Wella Passionistas is a global, digital community of top hairstylists and creatives, all fueled by desire to be the most creative and masterful colorists behind the chair.
Up Close and Personal with Stephen Moody: Celebrating 40 Years in the Hair Industry
Tuesday, 10 November 2020 18:09Wella Professionals launches four Color Touch shades for Quick Glossing Service
Tuesday, 06 October 2020 15:16Wella Professionals introduced four new Color Touch shades in cool reds (8/35, 9/75, 10/34 and 8/41), perfect to compliment the service in the final glossing step.
Simply mesmerizing! This is Robert Eaton's winning British Hairdresser of the Year 2019 hairfashion collection. With a fabulous amalgam of colors, textures and shapes, this awe-inspiring collection is remarkably eye-catching.
Grey coverage gets cooler with Luxelights service featuring NEW Wella Professionals BlondorPlex
Tuesday, 01 September 2020 20:59A new survey* found that nearly 3 out of 4 women aged 35-55 list “gray coverage or grey root coverage” as one of the top three reasons they visit hair salons.
Breaking News! Wella announces 2020 Beauty Envision Awards Winners
Monday, 10 August 2020 21:30On Sunday, August 9 at 5:00PM PST, Wella hosted the 2020 Beauty Envision Awards on the Wella Education Facebook page. During the award ceremony, Wella announced 12 winners, after narrowing down more than 3,000 entries, 120 semi-finalists and 36 finalists.
Introducing Wella Professionals ColorMotion+: New Essentials for In-Salon and At-Home Color Care
Wednesday, 05 August 2020 15:20Meet Wella Professionals' newest premium care line with three in-salon treatments and three at home care products. The full collection elevates color care beyond anti-fading by improving colored hair quality in three areas: Color Protection, Vibrant Shine and Stronger Hair.