Gary Baker's inspiration are the beautiful editorial shoots published at Italian Vogue during the 80s and 90s, where legendary supermodels were featured and elegant, black & white imagery influenced the fashion and cultural world of that time.

Julianne Alexandra Hough, she is a pop culture princess with fans of all ages and around the world. This bombshell blond is an American dancer, singer, actress and role model!

Fire the trainer, cancel the plastic surgeon. The perfect body is, at last, ready and bottled. UNITE has created a next generation liquid powder spray that instantly dries into a weightless and workable styling tool.

UNITE artist Nick Irwin created the youthful, sporty hair concept for Byblos Spring/Summer 2017 collection at Milan Fashion Week – learn how to recreate the look!

Glitter is making a statement in the hair world, seen as a tool to hide roots, to shine a little light into your life and as a fashion statement for vacations and celebrations.

Festival fashion now has an immense influence during spring time. It is a type of style that you can embrace in your everyday lives, especially when it comes to hair...

A study of different moods and light to create a reference to the past, in classic structure and shapes. Brought into the now using classic techniques and razor cutting and different effects, subtle changes take place in each study.

Jason Aldean scored the gold as Entertainer of the Year at 2016’s Country Music Awards last Monday, and as his wonderful and talented wife, Brittany Kerr was ready for her paparazzi moment thanks to Tauni Dawson from NINE ZERO ONE salon

UNITE Creative Director, Gary Baker hosted ‘UNITE SHOWCASE’ at the brand's downtown San Diego academy. Featuring four local salons The Loft, Re:vive salon & spa, Ashen salon and Lotus Den Hair Studio, the key message of this relatively new initiative is to share creative knowledge.

Zoë Harte has been appointed as the Global Education Director for UNITE Haircare.