ikoo, a leader in the European hair market, has launched in the US market during a volatile year. Despite the ongoing pandemic, the innovative brand has made a significant splash by announcing an exclusive partnership with Sally Beauty Holdings Salon Professional Segment, Systems Beauty Group.

The new Titanium + Ion Flat Iron by Olivia Garden is precisely designed to tackle tough straightening challenges.

The time has finally come: the new Precision Colouring tools from Denman take the art of technical coloring to a level never before dreamed possible. We talked about it with renowned international color expert Jack Howard, the genius who designed Denman's new tools.

Andis, a leader in professional tools and education for the barber, beauty and animal grooming industries, has announced Angie Perino as Global Education Manager – the leader of the Andis Barbering & Beauty Education Team.

The innovators at PRAVANA have done it again! Power your creative process with the all-new Balayage Palette! This palette contains NEW Temperature Controlled Ink Technology, proven to gently accelerate lightening power!

The limited-edition release of the vintage-inspired clipper is finally here with the Metal Edition Cordless Magic Clip. New tool comes in a sleek, vintage-inspired all-metal casing that outshines the competition.

It’s on the runways of New York, Paris and Milan… at Cartier and Tiffany… and comes in anything from sunglasses to fancy cars. Rose gold, that opulent, shiny yet muted, soft feminine pink that makes everything a little bit more chic is now available in professional tools!

Olivia Garden, a leader in high-quality, innovative stylist tools for more than fifty years, is has launched their new OG Brush Collection.

Other than opening a salon and advanced education, curating a shear collection is probably the largest investment a hairdresser will have to make and manage.  

For as long as Wahl Professional has been around, its main focus has been to make high-quality tools that make the barber’s job more efficient.