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Displaying items by tag: StrongBonds

Last year, Schwarzkopf Professional launched a campaign highlighting the special bond between hairdressers and clients. In 2018 they followed it up with a second chance for hairdressers to tell their #payitforward stories and this is your moment to become a part of this #ForgingBondsContest journey!

To meet the demand for high-lifting performance, Schwarzkopf Professional has now integrated its cutting-edge Fibre BondTechnology into NEW IGORA ROYAL Fashion Lights and NEW IGORA Vario Blond.

When Schwarzkopf Professional launched the #StrongBonds campaign, they decided to place a flashing bright light and illuminate the beauty behind the people that continuously bring business to salons, despite the elements of life that might separate clients from their lifetime stylists.

Forever clients are the most valuable assets to a successful profession in beauty. Whether it boils down to common taste, proper use of products, or a genuine friendship that underlies each salon visit, beauty pros thrive on the loyalty of their clients. After countless interviews and years in the industry, these are what we at Estetica call a forever client.

Schwarzkopf Professional's ASK Artists embody belief in the power of knowledge to shape futures. Rightly so, their educator also represent the top talent in the industry, slicing through wigs at the runways and flying around the country spreading their technical tips and tricks.

Being a leader in the hair industry, a billion dollar industry, does not depend only on the numbers and being the best in what you do, but rests greatly on the ability to create loyal relationships, based on trust and dependability.

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